For companies investing in their communities

Support local sport. See what your contribution makes possible.

Put your CSR ambitions into action through sport. Help make activities possible, bring people together and agree a clear plan for reporting what your sponsorship supports.

Make community investment something people can take part in.

For companies that want their commitment to health, inclusion and local communities to lead to a concrete activity.

Support active communities

Help organizers run local leagues, tournaments and activity days that give people a reason to move and meet.

Help more people take part

Discuss ways to support entry fees, equipment or a welcoming first activity, based on the needs of the organizer and participants.

Bring your CSR story to life

Connect your contribution to an agreed purpose, a named activity and a follow-up your team can share internally and externally.

Choose what you want to make possible.

Start with a single activity or discuss a longer commitment. Scope, budget and recognition are agreed with the organizer before you begin.

01

Support a specific athlete

Help an athlete access training, equipment or competition. Connect the support to your CSR priorities, such as reducing financial barriers or widening access to sport.

Define the commitment

Name the athlete, agree eligible costs and goals, and follow up how the support was used together.

02

Support a team

Back a team you care about with equipment, training fees or travel to matches. Help keep participation within reach for its players.

Define the commitment

Agree with the team or club what your contribution covers and how participation and progress will be documented.

03

Back a local league

Support recurring sport in a community that matters to your business. Build your commitment around a league and its season.

Define the commitment

Agree which league, the sponsorship period and how your support will be acknowledged.

04

Make an event happen

Support a tournament, match day or open activity with a clear start and finish. A focused first step for a community initiative.

Define the commitment

Agree what your funding enables, who the event is for and how to follow it up.

05

Support access to sport

Discuss a contribution towards participation fees, equipment or other practical barriers with an organizer.

Define the commitment

Agree the specific need, how the contribution will be used and what can be documented.

CSR & follow-up

A clear account of your contribution.

Set the questions before the activity starts. We work with you and the organizer to agree which information can be collected and how it will be shared.

01

What you supported

The contribution, sponsorship period, supported athlete, team or activity and agreed use of funds or equipment.

02

What took place

Activities delivered, registered participants or teams, and matches played where records are available. Attendance is reported separately when collected.

03

What people experienced

Organizer feedback and, where agreed and collected, participant feedback, stories and photos shared with permission.

04

What to build on

Compare the documented results with the initial goals and decide whether to repeat, adjust or expand the sponsorship.

Reporting scope, timing and available data are agreed for each sponsorship. Participation and feedback help describe the activity; they do not, by themselves, prove a lasting improvement in health.

An example sponsorship

A local company. An open sports day. A contribution you can explain.

Your company wants to support an active local community. Together with an organizer, you agree to help fund an open sports day. Afterwards, the follow-up describes how your contribution was used, what took place and the available participation figures and feedback.

An illustrative setup, not a completed case study. Goals, responsibilities and reporting are agreed before launch.

From CSR ambition to a concrete activity.

  1. 01

    Tell us your community priorities, location and budget.

  2. 02

    Choose an activity and agree the contribution, responsibilities, recognition and reporting plan.

  3. 03

    Follow up the activity together and use the documented results to plan your next step.

Sports sponsorship & CSR | ChallengeNow | ChallengeNow